Marketing is the anticipation and fulfilment of your customers needs and desires. So can there be a better way to find out what potential customers are thinking; than engaging with them through a blog?
This is done by building a band of followers and encouraging readers to leave comments. You, or your blog writer, can then get a conversation going with them by replying to their comments. Remember that each additional comment can drive up to 18 incremental page views. By thanking them for their comments, you could test ideas on them.
Their answers can feed into your Customer Relationship Management system and provide a stimulus for current customers to read your blog. This might also save you money on market research. It could also mean that your expenditure on market research is fine tuned. The result of which would be a higher return on your investment.
So by posting frequently and regularly, you can save money by building up an army of followers who need to read your blog, almost like a weekly fix. They in turn will tell their friends, and this will increase traffic to your site. The more visitors your site gets the more enquiries you get. When they are driven to your site as result of reading your blog, it could mean you may increase the number of people moving up the loyalty ladder; from prospect to advocate. Since in the information age you need prospects to come to you. A good way of getting them to do so is by syndicating your blog posts on social media. Then by having a conversation with them before they send an enquiry, means that it’ll be a more profitable enquiry.
Given all this, would you agree that it is worth paying someone like Arromar to start this conversation by writing your blog, rather than using up an employees valuable time?