To get to your destination, or find an attraction you need signposts. For a modern business whilst having a website is crucial these days, the use of social media is an important signpost to your site.
When you put an new blog on your site, you should put the link onto your social media platforms and this can take people to your site. Alternatively by using creative posts on the likes of Facebook, you can stimulate interest, in the same way as a sound bite does on radio. This interest can maximise the number of visits your site gets.
This kind of Social Media Optimisation is done through creative management of your social media accounts. I keep hearing of people who have come to companies purely on the strength of having read a good post, or a tweet.
When you get a good testimonial, by putting it on your social media platforms, as well as your website. It can have an immediate impact on your enquiry log. You could maybe put just the opening remarks on Facebook, or a link to the page it’s on on your site; just enough to wet the appetite, and make them want to read more.
You can also do the same with project photos. As soon as you create a new album of photos from a project, post it. Then say to see more visit our site, or something more creative. To ensure you have the time to be creative with your posts, using a free lance social media manager, like Arromar, can save you time and help you make more money!