Nowadays something that gives your company an edge can be the key that gets you into a new market. Corporate Social Responsibility, or C.S.R., can be that key.
The use of the word corporate does not mean it only for big global companies. Every company should have a social conscience, and therefore should develop a C.S.R. policy. This should be a policy that you can prove your company is implementing, and by being able to do this you can attract new clients, and form part of your attraction marketing strategy.
Attraction marketing is one of the best ways to get new customers and to get people talking about you. C.S.R. is key to it and can include philanthropy and sustainability, as in the Plan A policy of Marks and Spencer.
Even small companies may be able to offset charitable and philanthropic donations against tax. This alone makes it worth bothering with. It can also be an easy part of your social media and local press marketing. This may mean that clients may be willing to pay more to support your community involvement.
Donations can be as simple as donating 2p in every £ to a charity or a local group. This makes it easy to track and prove. whilst making tax calculations easy. The charities don’t have to be national or international charities, in fact you may get the best buy in from clients by donating to local ones, or supporting a local team or event.
It is worth doing.