With the ability for TV viewers to fast forward through adverts. It is getting harder for traditional promotion methods to work.
Marketers need to react in new ways. From the use of slowmercial by Volkswagen, to the use of social media by Pimms use of thermally reacted promotions and posts, the methods they use are changing.
Blogging is a way of keeping your site to the forefront of consumers minds in a way that they might not think of. This means, as an article in The Grocer stated recently, what Adam Donaldson of Ninah called “earned media” can be helped by using your blog to keep friends on social media informed; and get them talking about your brand.