Monthly Archives: February 2014

Marketing can save you money

Really? Yes! There are a number of ways to achieve this, but one of the best ways is to get some good viral marketing going by being involved with a community project. An example might be the project Buchlyvie Community

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Marketing your business means being cyber savvy

Nowadays you need to make it easy for the customer to find you. To do this you need to devote a serious percentage of your marketing effort to the online promotion. The mix of which should include both a blog

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Marketing is a conversation

Marketing is the anticipation and fulfilment of your customers needs and desires. So can there be a better way to find out what potential customers are thinking; than engaging with them through a blog? This is done by building a band

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Kick off at Christmas

I am not talking about a family argument, though there may be a few of those this year. I am talking about kicking off a new customer relationship campaign. You can use Christmas cards as the start of a plan

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Responding to environmental change

Due to lack of time some small companies do not do environmental scanning, which means they do not realize that salient forces are affecting their futures. They respond to environmental changes by continuing as normal, ignorant of issues that affect

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Using social media as a signpost

To get to your destination, or find an attraction you need signposts. For a modern business whilst having a website is crucial these days, the use of social media is an important signpost to your site. When you put an

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15 Ways that gratitude can build your customer base

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers; especially when coupled

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Is Corporate Social Responsibility worth doing?

Nowadays something that gives your company an edge can be the key that gets you into a new market. Corporate Social Responsibility, or C.S.R.,  can be that key. The use of the word corporate does not mean it only for

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Marketing has never been more important

With the ability for TV viewers to fast forward through adverts. It is getting harder for traditional promotion methods to work. Marketers need to react in new ways. From the use of slowmercial by Volkswagen, to the use of social

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