Yearly Archives: 2014

Gratitude can prevent people being fly

Sometimes people can try and get one over on you, whether it is in life or in business. These people can be slow to express their gratitude when you help them out; even if it appears they should know better.

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How to use gratitude to grow you online presence.

Paris is a fabulous city, with beautiful buildings, parks, great history, not forgetting delicious food. With so much to choose from one way to make your business stand out from your competition is the way you use gratitude to boost

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Know you U.S.P.

What makes you business stand out? Why should consumers use your business? Price attracts customers but this should not be the main thing you shout about. There is always someone who can make something cheaper, slightly worse, and so if

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Two simple effective words

A sincerely meant “Thank You”, can be really effective, and can actually be part of a gratitude marketing strategy. By showing gratitude for customers, and people who visit your business either online or in person, can encourage them to talk

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Encouraging your customers to participate and share

We all know that word of mouth is the best marketing your business can have. So how do you get your customers to share positive experiences on their choice of social media? I came across this book that might give you

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Marketing can save you money

Really? Yes! There are a number of ways to achieve this, but one of the best ways is to get some good viral marketing going by being involved with a community project. An example might be the project Buchlyvie Community

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Marketing your business means being cyber savvy

Nowadays you need to make it easy for the customer to find you. To do this you need to devote a serious percentage of your marketing effort to the online promotion. The mix of which should include both a blog

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Marketing is a conversation

Marketing is the anticipation and fulfilment of your customers needs and desires. So can there be a better way to find out what potential customers are thinking; than engaging with them through a blog? This is done by building a band

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Kick off at Christmas

I am not talking about a family argument, though there may be a few of those this year. I am talking about kicking off a new customer relationship campaign. You can use Christmas cards as the start of a plan

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Responding to environmental change

Due to lack of time some small companies do not do environmental scanning, which means they do not realize that salient forces are affecting their futures. They respond to environmental changes by continuing as normal, ignorant of issues that affect

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